The Uncompromising Path to Excellence
The genetic code of the ZOTOVA Lanita brand is aristocratic, hussar, one might even say Victorian motifs, with notes of Gothic and Empire. The Models are distinguished by a very complex cut and a non-standard approach to sewing.
All Brand Models contain an incredible amount of handmade work - inlay of fragmented zones with Swarovski stones, Japanese beads, Czech glass, as well as brooches, complex headdresses, designer jewelry, handmade bags with clasps (all patterns presented on the bags are drawn and executed both by Lanita Zotova herself and by some talented, outstanding Authors). Here you should add shoes, embroidery, layering and multi-texture in products, as well as a large amount of French lace. All of the above is ZOTOVA Lanita Brand's lifeblood.
“ My Lingerie Models are a hymn to the enchanting beauty of the lines of the female body, each Look is designed to emphasize the frankness of the desires and aspirations of its Owner - strongly, uncontrollably and at the same time with the dignity of awareness of one's own beauty.
— Lanita Zotova
Since 2024, the Brand has noticeably adjusted its degree, but has not changed the core itself!
Today, ZOTOVA Lanita Brand's Models, like aged, tart wine, have entered a different stage of formation. The lines became more laconic, elements with lace organically moved into the background.
Concerning color solutions: red is the basic color for the Brand, since Lanita believes that the woman who wears her Looks has a very strong core, incredible charisma, an insane love for life in all its manifestations, sexuality and passion in the eyes! And no other way!
In her creations, Lanita Zotova consistently conveys the idea that delayed life syndrome is for anyone, but not for her. The main message she wants to convey is that we often do stupid things by putting off beautiful things for later. Why can't something we like be used for its intended purpose? We take a long time to decide to put on a bright Look, looking for some reason for this. In pursuit of this reason, we lose our reality! After all, that “right time” may never come! Living here, shining now is the main principle of the brand for bright, self-sufficient and confident women.
Collections and Models The brand is a premium and luxury segment of women's clothing and lingerie, where each element is the result of the author's thinking and perception. The Brand's Looks are harmony and restraint on the one hand, and on the other, an unbridled riot of lines and combinations, together creating an incomparable bouquet of allusions and impressions, stimulating the imagination and provoking the senses. The basis of the Brand’s activities is the creation of custom-made Looks and parameters from luxury and exclusive fabrics.
Advice from Lanita Zotova: do not condemn yourself to a lack of true joy in life, otherwise you will deprive yourself of the only opportunity to feel like a bird soaring above the magical forest of this world!

“ By postponing your life until “later”, you doom yourself to “never”.
— Lanita Zotova